Our group created a PowerPoint, which we had to present to the rest of our class, in order to get audience feedback. By doing this we got a lot of information on what the audience liked and what they thought we needed to change. They also helped on choosing what our Institution name was going to be and what our main title sequence was going to look like. This was helpful as it made our group understand what our potential target liked and wanted, so we could suit their needs and try to make it fit perfectly with what they said they would have liked.
Wednesday, 22 January 2014
Audience feedback
Our group created a PowerPoint, which we had to present to the rest of our class, in order to get audience feedback. By doing this we got a lot of information on what the audience liked and what they thought we needed to change. They also helped on choosing what our Institution name was going to be and what our main title sequence was going to look like. This was helpful as it made our group understand what our potential target liked and wanted, so we could suit their needs and try to make it fit perfectly with what they said they would have liked.
Phone call script
Lauren: Hello Steven, Steven, its urgent, are you awake? It's Caroline, I know its late but we need you, call me back when yo... [gets cut off as Steven answers]
Jordan: Hello, who is this?
Lauren: Its Caroline
[Flashbacks onto number 6 of storyboard]
At the end of the storyboard 6, Lauren voice overs..
Lauren: Steven? You there Steven?
[Comes back into reality]
Jordan: Yeah, I'm here. What do you want?
Lauren: I know you've retired and after the last time, you swore you were done, but this is important.
[Flashback of 7&8 from the storyboard]
[Goes back to reality]
Jordan: So why are you ringing me if I told you I was done?
Lauren: Well I wouldn't ring you if it wasn't important, we need the best on this job, and that is you.
[Flashback onto 4&5- Music comes on to create suspense]
Blank screen - with a voice over of the conversation
Lauren: Steven are you still their?
Jordan: [Silence] I cant go back, I'm done! [As he pulls the phone away]
[Phone cuts off]
[Title sequence comes on]
This is the script that we are going to use whilst on the phone.
Jordan: Hello, who is this?
Lauren: Its Caroline
[Flashbacks onto number 6 of storyboard]
At the end of the storyboard 6, Lauren voice overs..
Lauren: Steven? You there Steven?
[Comes back into reality]
Jordan: Yeah, I'm here. What do you want?
Lauren: I know you've retired and after the last time, you swore you were done, but this is important.
[Flashback of 7&8 from the storyboard]
[Goes back to reality]
Jordan: So why are you ringing me if I told you I was done?
Lauren: Well I wouldn't ring you if it wasn't important, we need the best on this job, and that is you.
[Flashback onto 4&5- Music comes on to create suspense]
Blank screen - with a voice over of the conversation
Lauren: Steven are you still their?
Jordan: [Silence] I cant go back, I'm done! [As he pulls the phone away]
[Phone cuts off]
[Title sequence comes on]
This is the script that we are going to use whilst on the phone.
Tuesday, 21 January 2014
Main title sequences
Here are the three title sequences that Jordan created. We all as a group, collectively decided on the three names that we were going to use, test and try, to give us more to show to our audience for their feedback. In the end we went for 'The past of Steven Carter' as it makes the audience intrigued as soon as they see it. It makes you want to know what the past of Steven Carter was and who he is. The font we used, was to make it stand out and look big and bright, so its noticeable and as soon as you look at it, you know what it is.
Our institution name
Here are the three institution names that our group had decided on, the first in represents all of our first initial, the second one represents 'Thriller' in Spanish and the final one represents 'Thriler' in symbolic font. We decided on the symbolic font as its different and it looks creative and it stands out from the rest of the others.
Institutions
Wednesday, 15 January 2014
Textual analysis of se7en
Textual analysis of the film se7en:
Mise-en-scene:
Throughout the beginning of the mise-en-scene their are a lot of dull colours around Detective. Williams room which indicates that he is a boring person who has nothing fun to do in his life as there is no colour and it also shows that he likes to get jobs done, without any messing around. There is also a set daily routine which the detective has, which shows that he has an order of the way he likes to do things.
When in the room where the crime has happened, I notice the blood on the floor and blind which connotes danger and this makes the audience feel nervous and on the edge of their seat wanting to know what had happened.
Outside of the building and along the street there is metal poles in front of the windows to shows that its a rough area where crime rates are high and I believe that it shows that people are imprisoned in their own shop/house, too scared to go out due to all of the murders and crimes. It also shows the rain which connotes that its not a very nice place to live due to the crimes.
David Mills has his arms crossed which shows the proxemics of how closely stood they are together, it shoes what he's trying to keep himself to himself, protecting himself from Detective. Williams, as they don't know each other and they want to keep their barriers up.
Later on at night it shows the detectives room, which is dark, which connotes that from his past experience from the job, its not a brilliant place to work but he is still committed to it, as his room looks dirty which I think shows that he only cares about how well he preforms on the job and as soon as he gets home, nothing else matters.
As he has no pictures in his room, it makes him look like a very lonely person as he has no pictures of family or friends, which also leads onto him laying in bed by himself.
Towards the end of the thriller it shows a metronome ticking, which connotes the time passing away from him.
Editing and camera- Jordan
There is also a low shot of his bed and him picking dust or something off of his suit jacket, which shows he is a very well groomed man who looks after himself and shows he is self conscious of his appearance and maybe that he wants all the other detectives to respect him, if he presents him self that way.
Later on when he goes home he touches the metronome hand and it then zooms in to the metronome to build up tension and emphasises his loneliness as when you’re a detective you either live alone to keep the people you love out of danger, or because of the job he can’t connect with people and love anyone as it may be a very traumatic and mentally harming job.
There is low saturation to make the house look gloomy and dark, which may connote death, as they are at a murder scene and one light source may also enforce this, also makes the scene seem more dangerous and this amplifies by it being dark.
Mise-en-scene:
Throughout the beginning of the mise-en-scene their are a lot of dull colours around Detective. Williams room which indicates that he is a boring person who has nothing fun to do in his life as there is no colour and it also shows that he likes to get jobs done, without any messing around. There is also a set daily routine which the detective has, which shows that he has an order of the way he likes to do things.
When in the room where the crime has happened, I notice the blood on the floor and blind which connotes danger and this makes the audience feel nervous and on the edge of their seat wanting to know what had happened.
Outside of the building and along the street there is metal poles in front of the windows to shows that its a rough area where crime rates are high and I believe that it shows that people are imprisoned in their own shop/house, too scared to go out due to all of the murders and crimes. It also shows the rain which connotes that its not a very nice place to live due to the crimes.
Later on at night it shows the detectives room, which is dark, which connotes that from his past experience from the job, its not a brilliant place to work but he is still committed to it, as his room looks dirty which I think shows that he only cares about how well he preforms on the job and as soon as he gets home, nothing else matters.
As he has no pictures in his room, it makes him look like a very lonely person as he has no pictures of family or friends, which also leads onto him laying in bed by himself.
Towards the end of the thriller it shows a metronome ticking, which connotes the time passing away from him.
Editing and camera- Jordan
Camera – At the start of this extract there is an establishing wide shot of a person in his kitchen and all the stuff in and you can see that the dishes are wash and everything is tidy which may show that he likes to keep everything in order and clean and also presentable then as he is walking past the camera, there is a chess board which comes n to shot, with may show his intelligence level maybe showing whoever this person is, is clever.
There is a low angle shot to introduce his character (detective) showing the badge and the gun and all the other tools of his trade, they do this to show you an introduce who he is, without actually showing him investigating stuff, which is very typical of the thriller genre, also they show him picking them up one by from from a point of view shot to add more effect and this is also to show how he organises everything in a line, to show he is a very well organised person.
There is a low angle shot to introduce his character (detective) showing the badge and the gun and all the other tools of his trade, they do this to show you an introduce who he is, without actually showing him investigating stuff, which is very typical of the thriller genre, also they show him picking them up one by from from a point of view shot to add more effect and this is also to show how he organises everything in a line, to show he is a very well organised person.
There is also a low shot of his bed and him picking dust or something off of his suit jacket, which shows he is a very well groomed man who looks after himself and shows he is self conscious of his appearance and maybe that he wants all the other detectives to respect him, if he presents him self that way.
Then it goes to a crane shot to show the importance of situation at hand of an victim to murder and a pool of blood, underneath her showing that she has been murdered and this is the line of work that the detective works in, even though he is a well groomed man. He works around death and blood a lot.
A low angle of them when him and a younger detective are walking down the street, to show they are important and to make them look bigger then everyone, else as they are the enforces of law and have power and authority.

Later on when he goes home he touches the metronome hand and it then zooms in to the metronome to build up tension and emphasises his loneliness as when you’re a detective you either live alone to keep the people you love out of danger, or because of the job he can’t connect with people and love anyone as it may be a very traumatic and mentally harming job.
Editing - They have edited it so it is red in the title sequence which connotes blood, which may say that in this film there may be a lot of killing and blood throughout this film, which you get a snippet of when watching the first murder crime scene.
There is low saturation to make the house look gloomy and dark, which may connote death, as they are at a murder scene and one light source may also enforce this, also makes the scene seem more dangerous and this amplifies by it being dark.
The numbers which come up on the title sequence indicate that it may be a psychological thriller and the shaky transitions and drawn numbers on a page and all the images may say that this a point of view of the killer as it has pictures of murders and loads of things, also the font they use also reinforces my idea of this being from the killers view as the font they have used, adds an effect of how a crazy person would write maybe making you believe that this person may be crazy, and plans out the murders methodically, doesn't just go out and kill people, shown here by him crossing his face out, which may make him hard to beat, from the detectives point of view.
The non-continuity system is used to reinforce that it’s a psychological thriller, cause it is like my other point about the title sequence, this makes you feel like they may be unstable, whoever the person is.
All my class saw the film Se7en. This is a thriller film,which was released in 1995, the main actors are Morgan Freeman and Brad Pitt. The main plot is two detectives trying to stop a serial killer who's using the 7 deadly sins. Its a very fast paced film and this can be seen in the introduction.
Sound- Emily
At the start of the film everything is very silent and only ambient sound is used, for things such as his footsteps when he’s walks across the room and the sound of his keys rattling when he pick them up. This is a good technique to have in a thriller because it draws the audience’s attention to the main character (Morgan Freeman’s) actions. This technique also leaves the audience coming up with ideas of what the man is doing. ( he’s alone and boring)
Next there is a non-diegetic sound of a news report (on the television) when the man is walking through the room. This use of sound concludes the audience question about what is the man doing/ getting ready for. This is a very commonly used technique in the title sequence of the films, also because the news report gets cut off when the man goes into a different scene this gives off a thriller vibe because it leaves the audience unknown.
When the scene changes the background sound connotes that it’s a rough area (where he is) because there are industrial sounds such as building noises and police sirens this implies that crime is high. High crime rates are linked stereotypically to urban and rough areas.
The non-diegetic sounds e.g the background music and the si-fy noises such as someone tuning a really old radio? Builds tension and gives off the thriller vibe connoting that the man has something to do with mystery.
Audience theories
Hypodermic needle:
The hypodermic needle was first introduced in the 1930's and it is said to be like injecting a message into the audience, as the mass media has a direct, immediate and powerful effect. If the message has a positive aspect, then the audience will give off positive reactions just like if there were negative aspects in the media, the audience will give more of a negative reaction.
Reception theory:
Reception theory is a way of understanding a text, which you are able to notice how the audience read them and them, it also places the view into context taking in all of the different factors that could change how the audience read and create a meaning from the text. This theory came from Hanz-Robert Jauss in the late 1960's, but the theory was used a lot more between the 1970's - 1980's. This theory has been criticized by some theorist, however as they are concerned with how the meaning of the experience is created to the audience.
Two step flow:
This theory is said that the audience make their opinion based on the views from a strong opinion leader. Opinion leaders are people who have been influenced themselves by the mass media and then, they pass on their views onto people who aren't as involved in the media. This theory first came around ain 1944 and it was introduced by Paul Lazarfeld, Bernard Berelson and Hazel Gaudet.
The hypodermic needle was first introduced in the 1930's and it is said to be like injecting a message into the audience, as the mass media has a direct, immediate and powerful effect. If the message has a positive aspect, then the audience will give off positive reactions just like if there were negative aspects in the media, the audience will give more of a negative reaction.
Reception theory:
Reception theory is a way of understanding a text, which you are able to notice how the audience read them and them, it also places the view into context taking in all of the different factors that could change how the audience read and create a meaning from the text. This theory came from Hanz-Robert Jauss in the late 1960's, but the theory was used a lot more between the 1970's - 1980's. This theory has been criticized by some theorist, however as they are concerned with how the meaning of the experience is created to the audience.
Two step flow:
This theory is said that the audience make their opinion based on the views from a strong opinion leader. Opinion leaders are people who have been influenced themselves by the mass media and then, they pass on their views onto people who aren't as involved in the media. This theory first came around ain 1944 and it was introduced by Paul Lazarfeld, Bernard Berelson and Hazel Gaudet.
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